Don’t get us wrong, we absolutely love the visceral excitement of experiencing MDW in all its messy glory we wouldn’t miss it for the world, and not just because we feel the need to pick out the best of what it has to offer. Leaving aside the vast grounds of the Salone Internazionale del Mobile in Fiera Milano, where visitors, just like Alice in Wonderland, step into an immersive landscape of sleekly designed trade booths, MDW takes over the city for one week with an insane number of exhibitions, installations, pop-ups and events that spill out of stately palazzos, pristine galleries and abandoned factories onto courtyards, gardens and plazas.įaced with such an overload of sensory stimuli and a geographical sprawl that extends from the Ventura Centrale and Porta Venezia in the north-east to Tortona in the south-west, not to mention the long queues and occasional rainstorm, it’s only natural for visitors of “Fuorisalone” to feel overwhelmed at some point.
#Bethan fantastical london home full#
To phrase it differently, the richer a dining buffet becomes, the easier it gets to become full without having had the chance to taste everything.
The more talent it attracts and the more venues it colonizes, the more difficult it becomes to navigate it in its entirety and hence to sort out the best of the ever-multiplying treats it has to offer. There is something paradoxical in the kaleidoscopic extravaganza that is Milan Design Week (MDW), the design world’s most popular and distinctive annual celebration of style, creativity and innovation.
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